When research and discovery are robust, it is likely that our conclusions will be more accurate.Connie Malamed
I came across this article on my LinkedIn feed. Interesting food for thought from a site called the eLearning Coach. I suppose the implied question is if we know Discovery should come before Analysis, why do intelligent people just skip to Analysis?
My gut feeling is that this is from pressure, unconscious or deliberate. We are under pressure to produce results. Imagine the water cooler conversation where the boss asks how you’re going on the new project. “We’re analysing the best way to deliver training” sounds better than “we’re just discovering before we start trying to figure out the best way to deliver the training.”
But, of course, Connie is right. Analysis without Discovery is meaningless. It’s nonsensical to analyse a void.